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AI Media Platform

Create once. Adapt anywhere.

XIPATH turns performances and finished footage into adaptable media systems: virtual production, in-video ad replacement and custom AI workflows for real production pipelines.

Built for production, advertising, broadcast and enterprise media teams.

Source

Output

AI environmentReplacement

Full Virtual Production

Virtual sets without LED walls or physical builds.

Create virtual sets without LED walls, location builds or expensive reshoots. FVP turns captured performances into flexible environments that can be changed after production.

One captured performance becomes flexible virtual scenes.

Discuss Production More Details

AdSwap

Replace products and brands inside existing films.

Replace products, signs, screens and billboards inside finished footage. AdSwap turns existing video into versionable ad inventory for new sponsors, regions and campaigns.

XIPATHAI video intelligence overview for content analysis, brand safety and replacement opportunity discovery.

Full video workflow

The full AdSwap demo shows detection, replacement and production review in motion.

New ad inventory from footage you already have.

Detect replacement-ready objects, approve campaign assets and create market-specific versions without rebuilding the scene or reshooting the film.

Plan Replacement More Details

Replacement Gallery

Before and after, same frame.

Bottle, car and billboard replacements show how brands can be updated inside the same camera frame.

BeforeAfter

Final frame after AdSwap replaces the bottle while preserving motion, lighting and scene mood.

Detection, replacement planning and final review in one AdSwap workflow.

Case Study

Knives Out: from finished film to searchable ad inventory.

XIPATH analyzes a full feature timeline, finds replacement-ready products and surfaces, then turns approved moments into controllable campaign versions.

128 detections24 placements6 categories

Custom Production Workflows

AI systems that fit directly into production.

FVP and AdSwap are the core products. For special productions, XIPATH builds focused workflow modules around capture, training data, review and delivery.

Production Proven

Built from real film pipeline experience.

XIPATH builds on production experience from Volucap workflows used for volumetric capture, AI training data, digital doubles and face replacement on major film productions including The Matrix Resurrections and Mickey 17.

Volucap camera systems developed for Matrix Resurrections.

Matrix Resurrections AI face replacement reference image — AI training data supports face replacement, digital doubles and production-grade review.

More Workflow Samples

AI set extension sample replacing and correcting a production environment after capture — Set extension and scene correction sample.

Set Extension

Extend frames, clean locations and correct environments after capture.

AI-assisted digital character workflow sample for custom production systems — Digital character workflow sample.

Digital Characters

Create AI-assisted character and digital-human workflows for production tests.

Reactions

For everyone who has ever paid for a reshoot.

Four virtual creators react to fewer reshoots, faster versions and more value from every captured scene.

HannaTech InfluencerOne movie. Ten campaigns. Same scene. New sponsors. Producer brain: melted.

PaulFilm ProducerOne shoot. New worlds later. No travel circus, no giant LED stage, no 3D asset headache.

KimiVirtual Production CreatorOne actor shoot. Endless locations. No stage build, no travel budget, no chaos.

EmmaBrand StrategistSame ad. New product. No reshoot. Somewhere, a producer just stopped crying.

Contact

Bring footage. Get a clear path.

Send a clip, campaign goal or production challenge. We'll map the right workflow and reply through the contact request.